When running a business, there are a lot of different ways that you could potentially try to reach your customers. Twitter is one tool that has become popular in recent years, and offers a number of benefits to business owners. If you are already familiar with the basics of Twitter, it may be time to learn some more advanced strategies for using the social network. Here are some advanced strategies for using Twitter.
Make it Automatic
One of the best things that you can do when it comes to marketing on Twitter is making it automatic. You have the ability to schedule when you send out your Tweets to your followers. If you set it up correctly, you can messages going out to your followers at scheduled times throughout the day. This means that you will not have to surround and mess with Twitter for hours at a time to make it seem like you’re on all the time. You simply come up with a bunch of Tweets all at the same time, and then schedule them for distribution. Then you can get back on the network later and respond to messages or interact with others.
Be Willing to Help
If you want to be able to realize some success with Twitter, you should also be willing to help your followers whenever possible. If you are an expert in any particular area, don’t hesitate to provide guidance to your followers when they need it. It doesn’t usually take that long to offer some advice or a tip, and it can pay off in a big way. When you make a good impression on your followers, they will be willing to recommend you to other people. They will also be more likely to trust you and your business in the future. When you sell something that they need, they’ll contact you when they want to buy.
Track Your Reach
It is also good idea to keep up with the reach that you have on Twitter. There are a number of different services that you can use to track how big of a reach you have on the network. For example, Klout is one that helps you figure out how much social power you have on Twitter. It looks at your followers, how many times your Tweets are re-Tweeted and other information. With this information, it comes up with a score that you can keep track of. This is valuable information to know when you are trying to run a marketing campaign for your business on Twitter. You’ll see just how your presence is growing.
Always Be Grateful
When interacting with other people on the social network, make sure that you are always grateful for the help that they provide. If someone mentions you or your business in a positive light, don’t hesitate to thank them publicly. If a prominent Twitter user gives you a shout out, send him a thank you message. When you stay grateful, you’ll be able to create a good impression. This could help you attract more followers and lead to helpful arrangements in the future. You should also make it your mission to help everyone that you come across on Twitter. You never know when you could use a favor from someone else that you have helped before.
Ben is in Internet marketing for over half of a decade. As a Social Media Marketing consultant, he helped many small business owners to establish their online presence and improve their website’s rankings. Here Ben shared some of his most useful Twitter tips for business, which he implemented in strategy for one of his clients, http://www.arvernebythesea.com/ a well known real estate firm from NYC.