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What Is SEO?

What Is Search Engine Optimisation?

Unless you’ve been living under a rock for the last few years (and a rock without free Wi-Fi at that) you will have no doubt seen or heard the acronym, SEO. Someone may have recommended it to you as a way of growing the number of visitors to your site, or maybe you read that SEO was the secret to …

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Five Tips for Recruiting the Best Sales People

Developing a strong sales team is key for many businesses. Choosing the right sales people to make up your team can be difficult but when a solid team is in place a business can really begin to soar.  Sales recruitment requires a watertight recruitment process and people with an eye for spotting talent.  Here are 5 things to consider when …

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Adobe Photoshop: What is it?

Best known for photo manipulation, Adobe Photoshop is software used by graphic designers to create digital artwork and professional logos as well as vector graphics. Most people know it as software that web designers, developers and graphic artists used in order to manipulate photos in print and in digital format while also creating unique images. This program can work with …

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Why Biscuits are like Facebook

Admittedly, there are some differences between biscuits and the social intricacies of using a network such as Facebook. Things can go wrong with both biscuits and Facebook for many reasons, although I suspect you are probably more comfortable dealing with a few biscuity crumbs rather than the meltdown managed hosting - pc support, or other complicated server issues. Nevertheless – …

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The SEO Sandwich (BLT)

Bacon, Lettuce, Tomato? Build Links and Traffic!

So You’re Hungry… and all that you want is a tasty sandwich. Maybe a sub stuffed with your favourite fillings, drenched in the most beautiful, rich sauce, sprinkled with the best quality organic fresh garnishes and all washed down with a healthy, refreshing juice. Sounds good, right? But before you start you’re going to have to make sure you have …

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Staying Out Of The Sandbox

Overzealous new site owners often find themselves caught in the Google Sandbox within the first year of launching. There’s much speculation about why they land there and whether or not the “jail time” is to force site owners to pay for Adwords. There’s been plenty of debate on the subject, but in the end, no matter the motivation, no site …

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Does Your Blog Earn Enough Money?

Blogging can be a full-time job and can earn you money, if you are willing to give it time and provide your readers with quality content. There are several ways in which you can use your blog to make money.

Here are five common ways in which you can monetize your blog:

Affiliate Marketing

This is one of the most …

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What It Takes To Elicit Reader Responses

How to Get More Reader Involvement In Your Blog

In the race to be at the front of the content generation movement, it can be easy to focus on pushing out new material without stopping to think about how it lands.  It’s similar to efforts in social media that focus on attracting new followers or posting a lot of tweets, with only a limited perspective on how much engagement …

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Google's EMD Update

What Does It Mean and How You Should Adjust

On Sept 28, 2012, Google released an algorithm update designed to target exact match domains (EMDs).  For years, EMDs have enjoyed special treatment in the search engine rankings.  Websites whose domain names matched a particular search engine query would often outrank more authoritative sites based solely on the strength of the so-called “EMD boost”.

On the one hand, it made …

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Online Business Tips: The Importance of a Technorati Account

If you are investigating new and exciting ways to use the Internet to market your business, then you might have heard about a site called Technorati. Technorati is a blog search engine that actually registers information from the web in real time in order to make the latest blog posts and updates available to Technorati users. This site can be …

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