Even though Twitter and Facebook may not know how to make billions of dollars from the huge amounts of traffic they receive around the clock, that doesn’t mean they haven’t had a significant impact on the Internet. Because of their reach, not only have these sites shaped the face of social media, but they’ve also impacted the Internet as a whole.
Since so many people use one or more forms of social media, it has made them:
Want Everything to Be Faster:
While blogs are fast, social media is even faster. Because information spreads so quickly on Facebook and Twitter, when people are on other sites, they expect what they’re reading to be up to date.
View the Internet as a Two-Way Medium:
People no longer just want to consume information online. Instead, they want to participate, engage and add their own forms of content to discussions.
More Skeptical and Trusting:
At first, it may seem like these two feelings contradict each other. However, in this situation, they actually complement each other. Because the average Internet user now spends more time online than they did in the past, they’re more savvy and aware of what online scams and spammy sites look like. On the other hand, because more users have made at least one purchase online, they’re less hesitant to complete a transaction if everything looks legitimate.
Not Afraid to Speak Their Mind:
While there are sites that have issues with problems like trolling, in general, social media has simply made people more willing to share how they honestly feel about a business, product, service or just about anything else.
What Does This All Mean for Your Site and Business?
First, you want your website to load as quickly as possible. If it’s slow as a whole or there are specific pages that take forever to load, you need to remove any unnecessary elements that are holding it back. Next, it’s important to make engagement a priority. Whether it’s through social media sites, blog comments or email, your business should be directly connecting with prospects. Because you want what your business says to people to actually have meaning, it’s important to read and listen to what your target audience is saying online.
A big area of your site that you want to focus on is ensuring that your payment process builds trust instead of skepticism. If you measure your conversion rate, you’ll be amazed at how big of an impact seemingly simple changes like adding real pictures or elements like trust seals can actually have on your bottom line. And even though there are plenty of businesses that think an angry customer is a worst-case scenario, the truth is by doing everything in your power to fix the problem they’re facing, you may actually end up with a big supporter for your company.