Marketing & Growth Blog

thinking creativity

Selecting a Logo and Other Branding Tips

A good logo can help your website stand out from others. It adds brand recognition so your clients remember you. Your logo is the first point of contact, your first impression on potential clients, if it doesn’t strike them as the right image you might as well send them out the door yourself! When it …

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What Is SEO?

Unless you’ve been living under a rock for the last few years (and a rock without free Wi-Fi at that) you will have no doubt seen or heard the acronym, SEO. Someone may have recommended it to you as a way of growing the number of visitors to your site, or maybe you read that …

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10 Tips On Writing A Blog For Your Business

We all know Website Design is very crucial since it will catch the attention and trigger the intention of potential customers to stay on your website and read information and purchase the services that are being offered. What about Content? Article writing is easy only if you know how to write accurate content for the article on your …

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What Not To Do: Top Website No’s

Setting up a website is more difficult than many people think. The design, layout, and features can take time to perfect. It is difficult to present your products in such a way that it leads to sales. Photography, descriptions, and design layouts must be perfected to show your products off in the best way possible. …

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4 Places You Can Grab Creative Blog Post Ideas Now

Can you snag blog post ideas out of thin air? Or are you always suffering from the malady know as writer’s block? Creating blog posts on a persistent basis is a great secret of online success. Prolific writers generate leads, increase their readerships and grow their opportunity with ease. How can you generate creative blog …

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12 Reasons You Should Use WordPress for Business

Anyone who has set foot online, especially to create their own blog or site, has heard of WordPress, but there is a huge misconception about it. Many business owners that think WordPress is exclusively for creating a simple and ordinary blog, as you are about to discover, this is far from the truth! In fact, …

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Five Tips for Recruiting the Best Sales People

Developing a strong sales team is key for many businesses. Choosing the right sales people to make up your team can be difficult but when a solid team is in place a business can really begin to soar.  Sales recruitment requires a watertight recruitment process and people with an eye for spotting talent.  Here are …

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Turn Followers into Buyers via Video SEO

With images and video running the roost for majority of social media campaigns, it pays to post visual media that has been properly optimized. Content optimization may be popular with users on the prowl for relevant data, but what if there was a way to generate the same interest for videos? Sure, the typical ‘How …

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SEO For The Busy Business: Building An Online Authority

So you are going to launch your website, maybe you already have, and you want all the content possible to make it a robust and informative resource.  But if you really want to serve your content in the optimal way, hold back on pushing the publish button too soon! Real traffic comes from a frequently …

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4 Core Ideas to Succeed in Experiential Marketing

Experiential marketing is the method of connecting with your customers on an emotional level. The aim is to trigger an element of emotion, or any other thought process that enables the customer to intellectually connect with your brand. Creating an experience for your customers is something that is fast becoming one of the biggest elements …

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Best iPhone Apps to Prank Your Friends

Got An iPhone? Do you and your friends love playing jokes and pranks on each other? Of course you do. There are all sorts of epic pranks you can pull, but sometimes the simplest ones can be the best and most unexpected. With a few prank apps on your iPhone, you can get your friends …

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Does Your Blog Earn Enough Money?

Blogging can be a full-time job and can earn you money, if you are willing to give it time and provide your readers with quality content. There are several ways in which you can use your blog to make money. Here are five common ways in which you can monetize your blog: Affiliate Marketing This …

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Improve Event Attendance By Optimizing Your Event Info Display

If you’re organizing a new event, you know it can be difficult to get people to attend.  Even if you have access to a large network of people in your target market, generating that initial excitement can be difficult.  One way you can increase attendance to your event is by optimizing your event info display.  …

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Staying Out Of The Sandbox

Overzealous new site owners often find themselves caught in the Google Sandbox within the first year of launching. There’s much speculation about why they land there and whether or not the “jail time” is to force site owners to pay for Adwords. There’s been plenty of debate on the subject, but in the end, no …

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Why Biscuits are like Facebook

Admittedly, there are some differences between biscuits and the social intricacies of using a network such as Facebook. Things can go wrong with both biscuits and Facebook for many reasons, although I suspect you are probably more comfortable dealing with a few biscuity crumbs rather than the meltdown managed hosting – pc support, or other complicated …

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What It Takes To Elicit Reader Responses

In the race to be at the front of the content generation movement, it can be easy to focus on pushing out new material without stopping to think about how it lands.  It’s similar to efforts in social media that focus on attracting new followers or posting a lot of tweets, with only a limited perspective …

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Top 10 Latest Web design Tips to Impress Your Readers

Every year there are lots of fabulous inventions in the technology which promises you in every field. These inventions are made through the research on the internet as it plays the efficient role in making some one carrier and provides you with the amazing ideas to do and to start your business. There are lots …

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Link Building SEO

Search Engine Optimization (SEO) is the way webmasters and businesses around the world gain visibility in major search databases. Link building is a specific component of SEO that when utilized in the correct way connects similar ideas, businesses and products to one another. Like virtually any other process on Earth, there are people who take …

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you and social media

How Has Social Media Changed the Way People Use the Internet?

Even though Twitter and Facebook may not know how to make billions of dollars from the huge amounts of traffic they receive around the clock, that doesn’t mean they haven’t had a significant impact on the Internet. Because of their reach, not only have these sites shaped the face of social media, but they’ve also …

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How Top SEO Companies Perceive Link Building

Link building is performed by top SEO companies.  However, it’s done a bit differently than in the past.  In modern-day online marketing, link building is a lot more strategic.  It’s not about getting links from anywhere, from any webmaster or outside entity.  The search engines have evolved, penalizing those who abuse link building.  The changes …

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the seo sandwich

The SEO Sandwich (BLT)

So You’re Hungry… and all that you want is a tasty sandwich. Maybe a sub stuffed with your favourite fillings, drenched in the most beautiful, rich sauce, sprinkled with the best quality organic fresh garnishes and all washed down with a healthy, refreshing juice. Sounds good, right? But before you start you’re going to have …

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Blogger’s Guide to Keyword Optimization that Will Always Work

SEO, including the on and the off page parts of it, has to be one of the most hated things among bloggers. Your job as a blogger isn’t to just write – you have to make sure that your writing is seen, and no one else but you will be interested enough to bring it …

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Putting the Internet’s Size in Perspective: INFOGRAPHIC

How many times could you fill your room with the paper that might represent Internet pages that exist on the World Wide Web? There are many ways to imagine the magnitude of information that is accessed on the Web, but physically recreating the materially would be difficult. There are more than a trillion pages of …

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How To Fail At Guest Posting

Guest posting is probably one of the best ways available to create backlinks for search engine optimization (SEO) currently. What makes it so great? First of all, you are not spamming. The source of the backlink is voluntarily publishing your backlink in exchange for free quality content that you supply to that publisher’s website. It …

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newspaper

4 Fast Points to Writing A Killer Press Release

You often hear the word press release either in television and radio or read it in newspapers. It is a document being released by the media either the information is from the government, company or from a known person and even from the entertainment industry. In planning an event or activity, you also need a …

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10 Commandments of Social Media

By now, you’ve probably realized that social media should play a large part in marketing your business. You may even have created accounts on Facebook, Twitter, and LinkedIn. Now what? Following these 10 commandments of social media can help you get off on the right foot. #1. Observe First, Participate Second Before you post your …

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Adobe Photoshop: What is it?

Best known for photo manipulation, Adobe Photoshop is software used by graphic designers to create digital artwork and professional logos as well as vector graphics. Most people know it as software that web designers, developers and graphic artists used in order to manipulate photos in print and in digital format while also creating unique images. …

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SEO: A Quick Overview

SEO also known as Search Engine Optimization is one of the best ways you can get your business ranking high on Search Engines such as Google, Yahoo, and Bing.  What is this process really about? Is it worth it?  SEO can be a very time consuming task, which is why SEO agencies take the heat …

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7 Tips For Writing SEO Friendly Articles To Optimize Your Business Outreach

Attracting organic traffic to your site is what will help to establish your company or brand as an authority in the market. It can help to place your company in the enviable position of having a positive online reputation. In order to get increased referrals for your business, you need strong search engine rankings and …

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Top 10 WordPress Gallery Themes

One of the best things about using WordPress is that it offers a lot of gallery themes. These choices come in handy when your content is more about the images than the text. E-commerce websites and users who prefer a magazine-style layout will find it preferable to use WordPress gallery themes, especially premium themes which …

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Google’s EMD Update

On Sept 28, 2012, Google released an algorithm update designed to target exact match domains (EMDs).  For years, EMDs have enjoyed special treatment in the search engine rankings.  Websites whose domain names matched a particular search engine query would often outrank more authoritative sites based solely on the strength of the so-called “EMD boost”. On …

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they …

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor …

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines …

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal …

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