How To Fail At Guest Posting

Guest posting is probably one of the best ways available to create backlinks for search engine optimization (SEO) currently. What makes it so great?

First of all, you are not spamming. The source of the backlink is voluntarily publishing your backlink in exchange for free quality content that you supply to that publisher’s website. It provides a win-win situation. The publisher gets fresh, original content; you get a backlink from a website that is in the same niche as your target website in return.

The other advantages, besides its voluntary nature and its niche-specificity, are page rank selection and in-content placement. These are very powerful advantages. The most common backlink generation methods don’t really select by page rank. They use a shotgun approach where the link builder just feeds a lot of websites into software and tries to generate as many links from as many different sources as possible. In addition to lack of page ranks specificity, this method also might get your target website penalized because of the huge amount of backlinks being generated over a short period of time. Similarly, guest posting allows you to generate in-content backlinks. A lot of the older ways of generating backlinks, like creating a WordPress theme that has backlinks at the footer, no longer work. In fact, Google is very suspicious nowadays of site-wide backlinks.
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Finally, another key advantage of guest posting is that it allows you to have a certain level of control regarding your anchor text and where it will be published. Hence, you can select lower page rank websites to publish your direct URL while focusing your keyword target backlinks on higher page rank blogs. I can’t repeat it enough. This method is particularly effective and beneficial because it’s a win-win type of link building. It’s not frowned-upon by Google because of its voluntary nature and the exchange of quality content for backlinks. Compare this situation with buying backlinks which Google hates. With that said, many people still manage to fail at guest posting. How is this possible?

Focusing Solely On Target Keywords

Too many eager guest posters use the same keyword target for their guest posts. These keyword targets are all the specific keyword for their target website. This is a serious problem because Google’s Penguin update penalizes this type of activity. Google Penguin looks at the different ways your backlinks are linking to your target site. If it detects a pattern where most of your backlinks are using target keywords, you will get a penalty. The logic behind this penalty is that Penguin rewards websites that have a “natural” backlink pattern. Obviously, when all your backlinks use your websites main target keywords, this backlink footprint is clearly unnatural and overly optimized. Sadly, too many guest posters did not get the memo on Penguin and just get carried away with guest posts so they use the old linking pattern of using one link that is a direct URL backlink, and another link which uses the target keyword. If you don’t want to fail, stop doing this; or better yet, don’t start.

Posting A Garbage Guest Post

Many blog publishers are not very picky regarding the guest post that they take. Sadly, this has created a situation where guest post writers would just send very sloppy and shoddy guest post to publishers who would publish them without reading them first. This activity actually harms both parties. The publishing blog might get penalized by Google Panda because of the low-quality content. This, in turn, would invalidate the benefit to the guest poster because the value of the website linking to the target site has been diminished. Eventually, both parties lose out when publishers’ traffic volume crashes and they just stop taking guest posts. At that point, everybody loses. To truly benefit from guest posting, guest post contributors must make an effort to produce high-quality content. What is high quality content? We’re talking about engaging content that adds value to the readers’ experience. Think of it this way – will this piece of content be something that you would want to share or pass on to your friends? If the answer is no, keep revising the blog post until the answer is yes.
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Writing Keyword Focused Blog Post

One of the oldest tricks in SEO is to write keyword-targeted blog posts. This is fairly easy to do. You include your target keyword in the title and you include your target keyword in the subheadings of the body of the post. The problem is, it’s usually very hard to write a highly engaging and useful blog post if you are strictly following these SEO rules. As a result, you can tell if a blog post is purely for SEO just by quickly scheming through the text. This is bad news for the publisher because there’s really very little value to the end users, especially if the guest post writer is not very skilled or talented. It takes a lot of creativity to write a highly engaging and personable blog post while at the same time satisfying Google’s bot. Sadly, not too many guest post writers know how to write properly so you end up with a lot of low-quality, keyword-targeted, and one-dimensional guest posts. This harms everybody. The publisher doesn’t really benefit from it because it doesn’t get ranked highly. The site’s visitors don’t benefit from it as well. Eventually, the publisher would start selecting against bad keyword-targeted blog posts. At that point, everyone loses.

The Bottom Line

Keep these tips in mind when you are exploring the wonderful world of Guest Post, SEO. Guest posting is a powerful tool but you have to use it responsibly and wisely. Don’t abuse it or else you will be spoiling its benefits for everybody else.

This guest post was written by Chris Walker for MarketingCopyExpert.Com. If you are looking to use blogs to market your product or services website, visit http://marketingcopyexpert.com/blogs-for-sale.html  to buy high quality pre-made blogs with established links and quality original content. Get it cheaper and better!

Alexander Jordan

I am a director, marketer, designer and thinker. I love all things tech, travel, music and culture. Follow me on Twitter, and Google+
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