If you are investigating new and exciting ways to use the Internet to market your business, then you might have heard about a site called Technorati. Technorati is a blog search engine that actually registers information from the web in real time in order to make the latest blog posts and updates available to Technorati users. This site can be a great tool in your business marketing bag of tricks. Want to know how? Here is a guide to the importance of a Technorati account:
Research Your Niche
You can use the Technorati search feature to find out what people are talking about in regards to your business niche. As you may or may not know, blogs are directly representative of what’s going on the market. Why? Because bloggers write about things that are currently trending in order to stay relevant in the blogosphere. What this means for you is that the Technorati results you get in response to a search on, say, your product or service are a good indication of public opinion and popularity when it comes to your niche.
Tag-based RSS Feeds
You don’t even have to log on to Technorati everyday and conduct searches to gauge the atmosphere surrounding your business niche. From your Technorati account, you can simply choose tags that you feel correspond with your area of interest, and then sign on for an RSS feed based on those tags to have real-time data delivered straight to your desktop. For example, if you run a lawn care business, then you can sign up for RSS feeds for the tags “lawn care,” “fertilizer,” and “landscaping” in order to identify trends in your niche as they are happening.
You Should Have A Business Blog
While you don’t have to have a blog to start a Technorati account, the fact of the matter is that a business blog can be a very powerful marketing tool for your business, and it can also help you get the most possible benefits from your Technorati account. In addition to establishing yourself as an expert in your field, a business blog serves as a point of regular, constant contact between you and your customers; it also enables you to enter into the Technorati world as a player, meaning people who search for terms related to your niche will be able to find your business through your blog.
As you can see, Technorati can be very useful when it comes to sizing up the atmosphere of your niche and marketing your business. If you don’t already have a Technorati account, then you should sign on for one TODAY!
About the Author: Janella Lundrigan works on her online business from a virtual office. She uses VOIP service providers for communication and enjoys teaching other business owners how to save money while streamlining their processes.